A story to be told
CHAPTER AESTHETIC STUDIO
Opportunity
Taking a broader perspective, it was clear that the category needed more than a makeover, it needed a reset. There was white space for an aesthetic services brand to embrace today’s multi-dimensional beauty perspective, presenting aesthetic services as a part of holistic approach to looking and feeling your “best self.”
Situation
With more women considering a non-surgical medical aesthetic treatment, the industry was poised for significant growth. However, the categories’ reinforcement of negative stereotypes and misconceptions was limiting adoption. Most service providers were presenting the category as highly clinical, showcasing extreme results and one-size-fits-all treatments.
Make aesthetic services a part of beauty & self-care routine.
We created a new brand, Chapter Aesthetic Studio, built around the core idea of Own Your Story—an invitation for consumers to write their own beauty narrative, on their own terms. The holistic brand experience seamlessly balances human empathy with evidence-based technology to instill confidence and celebrate individuality.
+20% Consumer Engagement
Achieved 56.6 million impressions
+20% Consumer Engagement Achieved 56.6 million impressions